Page views and bounce rates are the two things that worry a website owner. Every website owner will love to see their website gain one of the top rankings in SEO. More page views and less bounce rate are the key factors in SEO. A Wordpress development company would be keen in these two matters. They will alter their Wordpress development services accordingly so that the customer is satisfied with the performance of their website. On the other hand, customers are in search of the best Wordpress development services that can also provide the website with high SEO rankings.
Let’s start this article with the basics. Bounce rate represents the percentage of visitors that come to your page and leave without continuing to view the other pages on the same site. Page view represents is a request to load a single page. Increase in bounce rate decreases Pageviews. This affects your revenue from ads too. If you have lesser number of Pageviews and increased number of bounce rates, it is likely that you lose your ads.
Taking care of some matters will help you to improve page views and reduce bounce rates. First thing is that you should impress the visitors to stay longer on the site. Also, you have to encourage more visitors to stay on the site. Before moving on to the tips, make sure that you have good content and attractive design for your website. If you have everything ready, let’s have a look at these tips that can help you.
1. Interlink your content
Interlinking means adding links to your old blogs or web pages within your website. By interlinking, you are inviting your visitors to other pages on your website which actually increases page views and decreases bounce rates. By using this method, you can send some targeted traffic and backlinks to your old posts too. Apart from manual interlinking, there are plugins that help in auto interlinking.
2. Use excerpts
Excerpts can be defined as hand-crafted summaries of your content. Excerpts are usually used in the front/home page, to highlight your most recent blog or posts. They help to increase the page views and also help to decrease the page load time. The most important thing while crafting excerpts is that it should grab the attention of the user quickly so that it urges the user to click on the link to see further.
3. Split the lengthy posts
People always tend to skip lengthy posts. So it is better to split the lengthy posts to multiple posts. But make sure to interlink these multiple posts. While splitting lengthy posts, each smaller posts should be able to stand on its own. Also, it should have enough content. You can use the Wordpress <!-nextpage-> helps your long posts to split into multiple posts.
4. Use interactive sidebar
The Sidebar can play an important role in increasing page views and be decreasing bounce rates. Your popular posts can be displayed on the sidebar. Use it showcase the links to your most popular blogs. You can also customize your most popular posts by week, month or all time. You can use plugins like Wordpress Popular Posts to conveniently lists all the posts in the sidebar.
5. Decrease the number of ads
People tend to skip blog posts that contain too many ads which result in increasing the bounce rates. Google is now giving lower weight to those sites that display too many ads above the fold. Try to avoid unnecessary pop-ups and text in ads in your site. This can also help in making your website loading time faster.
Giving better user-experience to the visitors will help you to improve your page views and decrease your bounce rates. Make it easy to navigate through your website. Add all the essential details and avoid the unnecessary ones that make your website a clutter. A good Wordpress web development company like Itmarkerz technologies can help you with this.
